I am a diehard fan of Medicube as of probably about one week ago, that is how quickly the effects of these extremely HIGH-QUALITY products took over. This mask smells so great, melts into your skin does not really have a taste but when I taste it, it reminds me of high quality fresh and clean soap. It just has like a soapy taste but edible. I wear it overnight-- my lips are buttery and smooth when I have slept it off and I have the most kissable lips ever. I mean women usually have pretty desirable lips, but this makes them even more desirable. The texture is so smooth and creamy, and it just blends into the folds of your lips or cracks of the lips if you have any and makes them extremely smooth and soft. Removes the texture if you have any. I highly recommend this product, and it will be a part of my regular ritual.